Saturday, 3 June 2023

Musical Video: Portable - Am Not A Prisoner


 Emerging artiste Portable is hitting the street scene with a new single release titled “Am Not A Prisoner” which also features an accompanying music video. Since its release the single has been added to several playlists.  The talented controversial musician is a singer and songwriter with a unique style and vibe all his own. 

Watch ”Am Not A Prisoner” below and let us know what you think.  Plugged by Sheriff Salaudeen for MuchMusic LessTalk Promotions. 




Friday, 2 June 2023

Musical Video: Fireboy DML - Someone

 Fireboy DML is bringing a different flavor to R&B with his latest single and video for “Someone.”

The track has a big sound but is simple, with Fireboy DML using his voice to deliver good vibe, actually is refreshing to hear his voice without a lot of instrumentation because he is able to really showcase his vocal ability along with the lyrics.  

The video comes after the his Europe tour this year, which has been acclaimed by Live Worldwide’s Ones to Watch and more. 

Plugged by Sheriff Salaudeen for YBNL, it's MuchMusic LessTalk Advancements. 




Musical Video: Asake - Amapiano Feat. Olamide

It’s been all eyes on Asake since the YBNL Recording artiste released the music video for his latest single “Amapiano” feat.  Olamide his label boss. 

"Amapiano" embraces the Nigerian blend of the popular South African genre of the same name, infusing it with Asake's signature style. The song immerses listeners in an infectious blend of energetic beats, vibrant melodies, and catchy hooks, creating an irresistible musical experience. 

"Amapiano," produced by Magicsticks, the infectious track marks Asake's third official release of the year, following the release of his previous single, "2:30." The video is directed by Jyde Ajala for YBNL/EMPIRE and Plugged by Sheriff Salaudeen. It's MuchMusic LessTalk Advancement. 

Beep the video below. 




Musical Video: Timaya - My Moto

 

Timaya's consistent ability to deliver hit records nonstop has established him as a prominent figure within the music industry, and this latest release further reinforces his reputation as a certified hitmaker. With production credit bestowed upon his trusted collaborator, Yung Willis, "My Moto" marks Timaya's first official release for 2023 and serves as a seamless continuation from his 2022 hit, "Sweet Us."

The video was shot in US by Jyde Ajala and video plugged by Sheriff Salaudeen For MMLT. 



Muciscal Video: Olamide - New Religion Feat. Asake

 

Olamide and Asake, after their successful collaboration on the chart-topping single "Amapiano," reunite once again for another explosive track titled "New Religion." Produced by Magicsticks, Directed by Jyde Ajala and Plugged by Sheriff SalaudeeN for YBNL/MMLT. 

With "New Religion," Olamide continues to make his mark as a veteran in the music scene, and the new track marks his second official single as a lead artist in 2023. Following his collaboration with CKay on the soothing tune "Trumpet," Olamide once again proves his versatility and ability to deliver captivating music across different genres. 

"New Religion" comes with a music video that perfectly complements the song's rich and lavish vibes, shot in a magnificent YBNL mansion. Get ready to dance to "New Religion". 

Check the lovely video below. 




Wednesday, 24 May 2023

The Crucial Role of Music Pluggers in the Nigerian Music Industry

Music promotion is a pivotal role in the Nigerian music industry, notably recognized through the impactful work of music pluggers. Also known as song pluggers or promotion executives, these professionals are instrumental in the promotion and success of artists and their music. They act as intermediaries between artists, record labels, and various media outlets, ensuring that new music gains the necessary exposure.  

Music pluggers are crucial in promoting new and emerging artists. By leveraging their extensive network of contacts within radio stations, TV channels, and online platforms, they ensure that new music reaches a wide audience. Their strong relationships with key figures in the media industry allow them to secure prime spots for the artists they represent, including airplay on popular radio stations, features on major TV programs, and placements on influential music blogs and streaming playlists.  

With a deep understanding of the Nigerian music market, music pluggers provide valuable insights to artists and record labels. They help tailor promotional strategies to suit the preferences and trends of the local audience, increasing the likelihood of commercial success. Notable music pluggers in the Nigerian music industry include Damilola Dapper, Bizzle Osikoya, Olaitan Salaudeen, Sunday Are, and Bolaji Kareem. These professionals excel in managing comprehensive music promotion campaigns, coordinating various promotional activities from the initial release strategy to sustained media presence, ensuring continued momentum for the artists’ releases.  

Olaitan Salaudeen, known as YBNL Music Plugger, is highly respected within the Nigerian music industry for his dedication and effectiveness. His ability to consistently deliver results has made him a sought-after professional for both new and established artists such as Olamide, Reminisce, Fireboy DML, 9ice, Adekunle Gold, Lil Kesh, Asake, Korede Bello, and Portable. Many tracks promoted by Olaitan, including “Lonely at the Top,” “Wo,” “Living Thing,” “Godwin,” “Ariwoko,” “Peru,” “Shoki,” and “Zazu Zeh,” have achieved significant success, topping charts, winning awards, and gaining widespread recognition. This success highlights his skills and contributions to the industry.  

While music pluggers often work behind the scenes, their exceptional work has not gone unnoticed. They have been recognized with several industry awards and honors that celebrate their contributions to the success of Nigerian artists, including wins at the Grammy Awards, BET Awards, and Headies Awards.

Wednesday, 5 April 2023

Musical Video: Asake - 2:30

YBNL/Empire Music recording artiste Asake continues to soar to new heights with the release of the long awaited single for his latest snippet, “2:30”   

After emerging into the music scene in 2021 with his breakout single “Omo Ope” Featuring Olamide the rising star got his first taste of fame after gaining radio and television airplay.  

The song has an amapiano feel but also has a contemporary feel to it with an upbeat tempo and upbeat songs are always good for the Spring/Summer. Plugged by Sheriff Salaudeen for YBNL.

Today the afrobeat singer releases his new single “2:30” with an accompanying music video.