EP: SENTH OF HER

 

YBNL signee, Senth (Felix Nwokedi Earnest), is shaking up the R&B scene with his new EP, “Senth Of Her”. He recently dropped his debut single  “Dagger,” the young hitmaker is pulling out all the stops for his new project. The new EP features 5 tracks, making it clear the rising star has what it takes to shine. 

Sonically, Senth is right in line with his contemporaries, but he carves out his own lane by adding a WAYYY SUCCY vibe to each track. Vocally, Senth is gifted with an impressive range, tone, and versatility that is on full display on the EP. However, his biggest strength as an artiste is arguably his pen game. His unique voice as a songwriter is a delicate balance between sentimental and street.   

“Senth of her” has songs that are sweet enough to have girls going crazy (“So Fine,” “So Sweet”), but beats hard enough for dudes to bump as well (“Don’t Care,” “Senthololo”). This EP is sure to be in constant rotation this December. Senth is definitely one to watch in 2023. Plugged by Sheriff Salaudeen for YBNL/MMLT.   

Must Listen: “Dagger,” “No Sweet,” “Senthololo”.  SENTH OF HER

Musical Video: Asake - Organise

 

YBNL RECORDING ATISTE” ASAKE” NEW MUSIC VIDEO FOR “ORGANISE” FROM “MMWTV” ALBUM.

Chart-topping singer-songwriter, Asake shares an exclusive premiere of new visuals to his hit single “Organise” from MMWTV album with MuchMusic LessTalk.   

It’s been all eyes on Asake since the YBNL Recording artiste released the MMWTV debut album. The video comes after the release of his single “Joha”, which has been on top chart worldwide.    

In a recent Instagram social media post, most people are using songs from Asake album for their post and that shows how his fans are really enjoying his music.    

Check out the video for “Organise” by Asake below directed by T G Omori, Plugged by Sheriff Salaudeen.  And take listen to his latest Album “MMWIV” below.  

Video: YBNL Presents SENTH - DAGGER

 

With an appealing name and undeniable swagger, emerging recording artiste Senth aims to make himself a standout act in today’s new afrobeat landscape with the release of the inviting new single, intriguingly-titled DAGGER, out now, via YBNL Nation/Empire.  

The YBNL latest signee Senth (Ernest Nwokedi Felix) release is eager to separate himself from the rest of the new school with unique sound and rhythm. The beat is really smooth, as well as his vocals, the track is not fast, but good enough to bob your head or fill to the beat.  

Listen to “DAGGER,” and the accompanying video by Senth, directed by T G Omori, plugged by Sheriff Salaudeen (Music Plugger) and self produced by Senth below, and “DAGGER,” is available on all streaming platforms.  

Listen & Stream: DAGGER

Sneth  

Senth (Ernest Nwokedi Felix) brings a fresh yet classic sound to the industry, authentically. Hailing from Minna, Niger State. The latest YBNL Signee is the next big thing coming out of Nigeria music. Senth is an all-around musical talent and vocal powerhouse.  His impact on the industry is being noticed by YBNL boss Olamide Adedeji aka Baddo, which makes Olamide add him to the YBNL family.

Musical Video: Portable - Azaman

 

After releasing the track in September, Portable comes right back with the video for his 2T-produced single “Azaman”   

With a growing fan base building weekly, rising controversy artiste Portable drops the music video for his club song “Azaman.” Plugged by Sheriff Salaudeen for MuchMusic LessTalk!.    

Currently on a Europe tour, the visual-directed by Junior Ratchel, which was shot at Paris, France.  

Check out the video below.

Musical Video: Fireboy DML - Ashawo

 

Multi-hit young superstar Fireboy DML has finally unveiled the anticipated music video for his hot new single “ASHAWO” off his last album “Playboy”. The visual was directed by Clarance Peters, the video are heavily relationship based with woman, love, fight and all the emotions surrounding them at the forefront.    

Fireboy DML lets his voice out as he let the world know that it is not hiis fault to cheat on her, it is as a result of alcohol. Plugged by Sheriff Salaudeen an MuchMusic LessTalk aid. 

Check it out below. 

Musical Video: Asake - Joha

 

YBNL signee Asake, is taking the industry by storm with the release of his new album “MMWTV” and video for “JOHA” out today.    

Coming off the heels of his #1 on apple music, spotify and Most Added song on playlist, releases a fun-filled music video for the song with his favouriste video director T G Omori in Los Angelis, US.     

Watch “Joha” below.  Available on all music digital streaming platforms.  Plugged by Sheriff Olaitan Salaudeen for MMLT. 

Album: Asake - Mr Money With The Vibe.

 

Top charting music star, singer-songwriter, and Dancer, Ahmed Ololade widely known as Asake releases his new album titled, “Mr Money With The Vibe” (September 8th) via “YBNL Nation/Empire.”  

His twelve-track album is the result of his growth as an artiste nurtured by Olamide and his impressive back to back hits earn him performers at the 15th Headies Award in Atlanta Georgia, USA.   

Sheriff Salaudeen (Music Plugger) says ‘To Be Honest, there are literally no skips! His album is such a vibe, that it’s difficult to pinpoint exactly what makes this album so great.”   

Check out Asake’s “Mr Money With The Vibe” album here. 

Stream & Share: MMWTV

Olamide - We Outside

 

Award-winning rapper/singer, prolific songwriter, and hitmaker, Olamide returns with his latest single titled “We Outside.”    

Olamide posted 30sec of the song on Instagram and fans are loving this song as one Instagram user Taiwo Olajumoke wrote “This is so beautiful,” and another Alaba Tijani. “I cannot stop replaying this song!! Keep inspiring the people! Let’s go fam.” Another Emmanuel Enilolobo “this is smooth! This is amazing.”     

This is the second song released by Olamide this year under YBNL Nation joint venture with Empire. Plugged by Sheriff Salaudeen for MMLT.

Share & Stream: WE OUTSIDE

Musical Video: Asake - Terminator

 

Rising Afropop songwriter ASAKE recently dropped the snippet of the song “Terminator” on Instagram and the song went viral on TikTok, the visual for his newest single, “Terminator” is out today via Empire.

Get ready to bounce your head and sway your hips. “Terminator,” the latest song and matching video from YBNL artiste ASAKE. will surely having you moving. Plugged by Sheriff Salaudeen for MMLT. 

Dance along with “Terminator” and the accompanying video by ASAKE below:

Musical Video: Fireboy DML - Bandana Feat. Asake

FIREBOY DML RELEASES SIZZLING VISUAL FOR “BANDANA” FEAT. ASAKE FROM HIS LATEST ALBUM PLAYBOY.  

Fireboy DML has delivered a rousing visual production that makes us want to celebrate life and stimulates us to dance.  The video feature his label mate Asake setting the vibe for an electrifying nonstop rhythmic voice of horns and infused Afrobeats creating the ultimate summer of 2022 nightclub banger!  

As Fireboy DML flourishes in his music, he creates a whole world of healing and therapy with his journey of making music.  The “Bandana” official music video was directed by TG Omori, Plugged by Sheriff Salaudeen for MMLT.  

ALBUM: Fireboy DML - Playboy

Fireboy DML’s long-awaited and highly anticipated album “Playboy” was released today 05/08 by Empire and Ybnl Nation.  It is his third studio album.   

“Peru” was Fireboy DML’s first single and it is where you can hear and feel his go introspective, emancipating his most vulnerable self.  The single which was released last year to unbelievable success set music charts and streaming services ablaze.  The album is expected to do the same and better.   

A standout track is “Playboy”, other notable songs are the lead single “Bandana” featuring Asake, another standout is the vulnerable and angelic tune “Ashawo.”  When Sheriff Salaudeen asked what he hopes listeners take away from this project Fireboy DML said: “That it’s okay to be yourself and get the things you’re deserving of”.   

Catch a vibe and listen to “Playboy” below. Available for streaming on all digital platforms. Plugged by MuchMusic LessTalk Advancement!

Stream & Share: PLAYBOY

Adol Orin "Awaken" EP

 

Singer-songwriter and vocalist Adol Orin just released his latest EP titled “Awaken” via his independent imprint label El Berakhah Ent.  

‘Awaken’ is a follow-up to the Last song titled ‘Obinrin’ which also has a music video.  “Awaken” is a 6-tracklist set of music that is absolutely perfect for lovers, offering groovy smooth-sounding tracks.  

From the very first track (Abeke, track 4 Thick, and track 6 Razor), when you listen to the undeniable voice of Adol Orin’s soft falsetto throughout the EP, it definitely will have you in your feelings.  

Go ahead, listen and add to your playlist  Adol Orin's “Awaken” EP for your listening enjoyment and you’ll thank us later. Plugged by Sheriff Salaudeen for MuchMusic LessTalk.   

“Awaken”  Below is Available on all digital streaming platforms. 

Stream & Download: AWAKEN

Fireboy DML Feat. Asake - Bandana

 

Billboard chart-topping Afropop Singer-Songwriter Fireboy DML releases the single “Bandana” featuring Asake  from his new Album titled “Playboy” which drops on the 5//8/22.  

The YBNL Nation artistes have teamed up to create a beautiful musical work of art in “Bandana” with their vocals melding perfectly, creating majestic harmonies in each note they sing.   

As you listen to the song, your heart is soothed and your spirit is lifted in a most tranquil and ethereal way.  Plugged by Sheriff Salaudeen for MMLT Take a listen to this sweet melody song “Bandana” below, and let us know what you think.

Listen & Stream: BANDANA 

Musical Video: Adol Orin - Obinrin

 

You may be today years older when you discover singer/songwriter, Adol Orin but you will remember his mellow vocals some years back. With over 10 years of experience as a vocalist, his 2009 hit single, “Orin” blazed to the top of charts in 2009 and remained there for six weeks. The singer Adol Orin, is taking the industry by storm again with the release of his new single and video for “Obinrin” out today.  

 “Obinrin” showcases Adol’s vocals as he effortlessly reaches high and low ranges throughout the song, and beautifully executes on the lyrics.  In the video, he really expresses love and feelings for his woman and that will truly captivate the viewers. He has collaborated with icons such as Olamide, Yemi Alade, Tony Pynee, Ruggedman and among his many fans.   

Fans everywhere are sharing nothing but pure excitement for the singer to come back, Adol Orin also announces the forthcoming project dropping soon. Check out the new single and video for “Obinrin” here.  Plugged by Sheriff Salaudeen for MMLT and Available on all digital streaming platforms.

Musical Video: Ice K (Artquake) - Daddy Yooh!

 

ICE K ARTQUAKE RELEASES NEW SINGLE “DADDY YOOH” WITH VISUAL.  

Veteran musician of the Defunct group ArtQuake a Business  icon and artiste Ice K (Olakunle Tomomewo) brings a unique sound with his new  single and video “Daddy Yooh” released today via IceMpire Records.     

Set over a soft rhythmic beat and classic afro sound, Ice K takes us on a romantic journey through his lyrics as he so openly expresses true feelings. “Daddy Yooh’ was produced by Young thrill, the video was shot and directed by Award winning Levan Iremashvill in Georgia, Plugged by Sheriff Salaudeen for MuchMusic LessTalk, the video exhibited Ice K as a cowboy who found a soul mate.    

Listen to “Daddy Yooh” here and watch the video below. Available for purchase and streaming now.

Musical Video: Asake - Peace Be Upon You

 

Asake Premiere new single & video title “Peace Be Upon You” (PBUY).  

Up and coming recording artiste Asake isn’t allowing anyone to slow down his 2022 plans for greatness. The singer is back with this bold single following the momentum off his debut single “Omo Ope” Feat. Olamide, the follow up bangers “Sungba” feat. Burna Boy and Pallazo.  

“PBUY” intros with a sample of the popular Instagram post from Lasma officer where she says, “Help me help me, he taken me where I don’t know”. Asake said: “I’m creating this new anthem for all my fans and disciples. The song is produced by Magicsticks, Plugged by Oyebowale Oluwatoba and directed by T G Omori for YBNL Nation.   

The singer, songwriter, and dancer is an emerging artiste with several major performances under his belt. According to a statement from his PR (Sheriff Salaudeen), he’s performing in Kenya, London and a US tour coming soon. He has performed alongside some of the biggest names in the music industry, including Olamide, Burna Boy and Wizkid.   

And let’s not waste any time with letting you hear his new single, “Peace Be Upon You.” It’s also available in all DSP. 

Musical Video: Jay Money Feat. Lyra - Kiddwaya

 

RISING AFROPOP SINGER SONGWRITER JAY MONEY DROPS VISUAL FOR NEW SINGLE ‘KIDDWAYA’ FT LYRA.   

Afropop singer and songwriter Jay Money (Jamil Yusuf) releases the visual for his new single “Kiddwaya” which dropped in April 2022.  

Releasing his music under the G Classic Music label, owned by him and his brother, talent certainly runs in the family.   

The visual, was shot in Lagos, includes professional dancing that matches the Amapiano tone of the track, directed by Gorilla Boy and Plugged by Ligali Alaba for MMLT.   

Dance along with “Kiddwaya” by watching below:

Musical Video: Portable - Expensive OG

 

WAHALA MUSICIAN PORTABLE NEW SINGLE AND VISUAL “EXPENSIVE OG”  

Headies Award nominee, controversial musician, Portable shares new audio and visuals to his single “Expensive OG” with MMLT, the video was directed by Knory in Dubai. The Zeh Nation Portable, is taking the industry by storm with the release of his new single and video for “Expensive OG” out today.  

Fans everywhere are sharing nothing but pure excitement for the single and the video as one Instagram fan (Sheriff Salaudeen) writes “Portable is cementing his mark in the industry.  He has collaborated with icons such as Olamide, Oritse Femi and Small Doctor among his many fans”.  

Check out the new single and video for “Expensive OG” here.  Available on all digital streaming platforms. Plugged by MuchMusic LessTalk Promotion!

Musical Video: Reminisce Feat. Simi - Overdose

 

Singer/ songwriter, rapper, Multi-Award Winning and gifted artiste Reminisce releases new video for his latest single “Overdose” featuring soul/R&B songstress Simi. The duo compliment each other and blend perfectly throughout to produce a matrix of sound that is reminiscent of your past.    

Over soft piano and intricate drums, Reminisce gives us gangster vibes, Simi elegant voice matched with the grittiness of rozay rhymes, creates the perfect audio atmosphere to put you in the right mood on a chill summer day.    

Check out “Overdose” below. The song is available for streaming and download on all platforms now, directed by Unlimited L A and It’s MuchMusic LessTalk Advancement!    

Musical Video: Fireboy DML - Playboy

 

Ybnl/Empire singer-songwriter Fireboy DML, releases new video for highly anticipated single, “Playboy.”   

The song comes off of the heels of the announcement of his forthcoming project, which is sure to fill the musical void that his fans have been feeling.  

Check out “Playboy” below. The video is shot by T G Omori and plugged by Sheriff Salaudeen (Music Plugger) for YBNL Nation. 

The importance of music pluggers in the digital age - Sheriff Olaitan Salaudeen

 

Plugging is still a vibrant niche for entrepreneurs, relatively unscathed by the upheaval that has affected the rest of the music industry. This pivotal role in popular music goes back to the early days of radio in the 1990s, when CD were feted acts.  Downloading became the norm with the coming of the digital age. This was followed soon after by streaming, which has since become the chief way to consume music. Since then, the CD has consistently been in decline.  

Today it is a key strand in the promotional tactics used by record labels to drive a hit song. Digital teams target social media and street teams pound the pavements. Online and print press offices deal with websites and publications. All plugs acts in the wider sense. But in the music industry the term refers to those who lobby for radio and television airtime. 

 “At the start of an artist’s career it can just be ‘spot plays’, which are like one-off plays on specialist DJ shows, Sheriff Olaitan Salaudeen explains. “But as you build an artiste’s career it becomes more strategic. You’re building towards playlist support and playlist rotation increase, trying to get from a C-list song to an A-list.” 

Sheriff Salaudeen (Music Plugger) of MuchMusic LessTalk Promotion Plugged In, which was set up in 2010, focuses on Nigeria national radio & Television. Clients range from Olamide, Fireboy DML, Portable, Reminisce. Among its current campaigns is up-and-coming singer Asake, who is trying to crack the Nigeria market with his singles “Omo Ope” and Sungba. Today, Sheriff Salaudeen (Music Plugger) has ensured he has been playlisted by Radio and Television stations, which almost automatically guarantees a chart placing on all DSP. 

He came to the industry through work experience at Continental Broadcasting Service, the owner of TVC and Radio Continental than while studying Mass Communication in Lagos State Polytechnic. Throughout this time, the human element, music creators, producers, publishers, and consumers also underwent much change. In the middle of it all, the role of song plugging ebbed and flowed with the changing dynamics. 

Musical Video: Asake Feat. Burna Boy - Sungba Remix

 

SUNGBA REMIX MUSIC VIDEO PREMIERE FEATURING BURNA BOY.   

This is what we’ve been waiting for, “Sungba Remix” music video featuring grammy award winning Burna Boy is out today. The duo complements each other and blend perfectly throughout to produce a matrix of sound that is banging.    

Last month we were delightfully introduced to rising newcomer Asake (YBNL Signee), with the viral release of his song “Omo Ope” featuring Olamide. The addictive slow burner was a highlight on a nationwide playlist, which gave birth to the release of his EP “Ololade Asake”.    

Sungba Remix video is aesthetically pleasing, directed by T G Omori for Ybnl Nation and Plugged by Sheriff Salaudeen for MMLT. Sungba is the number song on apple music and other digital platforms at the moment.    

Check out “Sungba Remix” video, single available on all streaming platforms.

Musical Video: Asake - Sungba

 

WORLD PREMIERE: DSP CHART-TOPPING ASAKE RELEASES MUSIC VIDEO – “SUNGBA”

YBNL Nation exclusive world premiere of Asake’s new music video for his single “Sungba” off of his debut EP, “Ololade Asake.” Straight off his celebrated milestone of landing the number song in Nigeria Apple Music and Spotify for “Omo Ope,” from that EP, Asake is one of the artistes that we’ve got our eyes and ears on.  

“Sungba” , which was written by Asake, is such a good catchy tune and club banger. The video raises our fondness for the song, because it instantly will have you wanting to do your favorite two-step moves and it is directed by T G Omori.   

When discussing the single with Sheriff Salaudeen (Alhajisneh), the Lagosian singer/songwriter said ” I just wanted to create something that was very different from my other records and I just wanted to have some fun with this single.” Asake added, “hopefully my fans enjoy hearing ‘Sungba’ and love it as much as I do and it is my favourite in the EP.”

Stream and Share: 

Musical Video: Olamide Ft Wande Coal - Hate Me

 

2022 has been huge for the chart-topping singer/songwriter Olamide.. First, the Zazoo Zeh, then Somebody and Omo Ope, now, he prepares for his last album release led by the huge collaboration single with Wande Coal, titled “Hate Me.” Now, the single is accompanied by the anticipated music video, shown below.  

Directed by T G Omori, produced by P Prime and Plugged by Sheriff Salaudeen (Alhajisneh) for MMLT.

Share & Stream: HATE ME 

Musical Video: Asake Feat. Olamide - Omo Ope

 

After creating a buzz with new single “Omo Ope” Featuring Olamide and “Mr Money,” rising YBNL singer Asake releases anticipated new EP, "Ololade Asake".   

Like most, Asake’s musical journey started in childhood as a member of a dancing group. He began writing music in the university and recorded his first single “Lady” which earned him popularity on social media and drew the attention of celebrities like Broda Shagi, Falz and others.  

The EP’s release is paired with Asake’s new video for “Omo Ope,” Featuring Olamide the project favorite song. The song is produced by Magicsticks, Plugged by Sheriff Salaudeen (Alhajisneh) for MMLT and Directed by Kine.   

‘Ololade Asake” is available on all digital streaming platforms.

Musical Video: Jayboi Ft Olamide - Yeobayae

 

JAYBOI (Ayeni Olajuwon Sunday), new YBNL signee, caught national attention 3 year when he freestyle for Olamide at IBD hotel in Abeokuta, he also featured in Olamide 999 album and became a trending topic on Twitter. The Kwara state native has a raw and honest talent, one that he inherited from his legendary boss Olamide, but one that can carry the legacy on into the new generation.    

Jayboi released his debut single “Yeobayae” featuring Olamide today 4th of February 2022 with accomplish visual to the delight of fans worldwide, and it seems to be just the beginning of the road for him. Plugged by Sheriff Salaudeen (Alhajisneh) for MuchMusic LessTalk!   

Jayboi is a new name to many, but he has already amassed a strong following of supporters and fans. As many new artistes today, Jayboi first found success behind the scenes, through freestyle.

Reminisce - Intro

 

Reminisce is bringing the fire with new music ahead of his highly anticipated album titled ”Alaye Toh Se Gogo” with 10 tracks, kicking off with what is sure to be a smash-hit single  “Intro” and accompanying visual.  

Sharing a clip on his Instagram page captioning it with “#ATSG”! We are so excited  for Reminisce’s new single, and can’t wait for the full album!  In the meantime, check out the single “Intro” and visual below and get ready to party. Plugged By Opeyemi Fathia for MMLT! 

Download & Stream: INTRO 

Musical Video: Portable - Zazoo Zeh Ft Olamide & Pocolee

 

Ladies and gentlemen Lamba Banger alert!  

Street singer-songwriter Portable, releases his new and highly anticipated video, “Zazoo Zeh” assisted by Pocolee & Olamide. Plugged by MMLT🔌 #Ybnlplugger! 

Portable who is known by his fans as Dr Zeh or the Zazu originator has enjoyed a growing reputation due to his latest sleeper hit titled Zazu. The song has proved to be quite a hit on the streets of Lagos and attracted the attention of Poco Lee who introduced the singer to Olamide. The record was produced by super-talented beatmaker, P. Prime.  The video was shot and directed by TG Omori.