Monday, 29 July 2024

The Fuji and Hip-Hop Fusion in Afrobeat By Olaitan Salaudeen (The Music Plugger)

 

Afrobeat, a genre that has taken the global music scene by storm, is a vibrant fusion of diverse musical traditions. Rooted in African rhythms, Afrobeat blends Nigeria’s traditional Fuji music with the dynamic beats and culture of Hip-Hop, creating a unique and irresistible sound. 

Fuji music, originating from the Yoruba people of Nigeria, is known for its rich vocalization and energetic drumming. Early pioneers like Ayinde Barrister and Kollington Ayinla were instrumental in popularizing Fuji, with its focus on percussion, vocal performance, and improvisation. Meanwhile, Hip-Hop, which emerged from New York City in the 1970s, has grown into a dominant global genre, influencing and absorbing elements from other musical styles worldwide. 

The fusion of Fuji and Hip-Hop began in Nigeria in the late 1990s and early 2000s. King Wasiu Ayinde Marshal (KWAM 1) played a significant role by blending Hip-Hop elements with Fuji, calling it “Classical Fuji.” This fusion was further propelled by pioneering musicians like Fela Kuti, who blended African sounds with jazz and funk, laying the groundwork for modern Afrobeat. Contemporary stars such as Wizkid, Burna Boy, Olamide, Davido, 9ice, Kizz Daniel, and Asake combine Fuji’s rich storytelling tradition with Hip-Hop’s lyrical facility, creating a sound that resonates globally. 

In the late 2000s, Fuji musician Pasuma began featuring in Hip-Hop music, further bridging the gap between the two genres. His collaborations highlighted Fuji’s versatility and its adaptability to contemporary sounds, solidifying the fusion of these two powerful musical traditions. Afrobeat’s global popularity stems from its ability to bridge cultural divides, celebrating African heritage while addressing contemporary issues. Its infectious rhythms and danceable beats have made it a favorite in clubs and festivals worldwide, fostering unity and cultural appreciation. 

The fusion of Fuji and Hip-Hop, giving rise to Afrobeat, represents a dynamic musical journey. This genre encapsulates Africa’s rich cultural tapestry while embracing global influences, creating a sound that is both timeless and modern. As Afrobeat continues to evolve, it stands as a testament to music’s power to connect and inspire people worldwide.

Monday, 15 July 2024

ASAKE SURPRISES FANS WITH NEW SINGLE + VIDEO FOR “WAVE” FEAT. CENTRAL CEE


Grammy-nominated afrobeat singer, songwriter, and hit maker Asake surprised his fans with an unexpected release of his single “Wave,” featuring UK sensational rapper Central Cee on Thursday, June 20, after announcing his “Lungu Boy” world tour 2024. The release is accompanied by a compelling music video showcasing Lagos, Nigeria, its people, and its vibrant nature.

The musical video was shot in Lagos showcasing its vibrancy, it was filmed at africa shrine and on the street of Lagos. In the video, Asake’s aims to portray how loved he is in the streets of Lagos while he gives Central Cee a tour of Lagos on a boat and a Danfo bus. Asake surprises fans with his new look, a fresh haircut accompanying a fresh video. Edgar Esteves directed the video, publicist by Aisha Muhammad and plugged by Olaitan Salaudeen for YBNL Nation.  

Asake continues to captivate listeners with his dynamic and innovative sound demonstrating his remarkable craftsmanship. The track explores themes of excellence and self-actualization, accompanied by an electrifying sound, afrobeat infusion, and engaging lyrics. Asake’s achievements shine throughout the song as he confidently declares, "Make nobody stress me, I am on a wave right now. When I get marijuana na to flex na to chill right now…"     

"Wave" is a must-listen, seamlessly blending Afrobeats and rap to deliver an electrifying anthem of triumph and self-empowerment, and a gripping  addition to Asake’s track-list of hits.  Take your time and watch the video below and don't forget to make comments. 





Sunday, 7 July 2024

Musical Video: Portable "High Fashion"

VIDEO PREMIERE: PORTABLE “HIGH FASHION” 
Musical genius, wahala musician, and controverser artiste Portable continues to keep the afrobeat genre in the forefront relevant, and alive with his single “High Fashion.” The multi-talented artiste has an accompanying video that’s premiere worldwide on June 28th.   

In the video shot in America by Bash Film, Portable dances energetically with people on the bustling streets, capturing the essence of urban America against a backdrop of infectious rhythms. This visual spectacle not only showcases Portable's talent but also invites viewers to immerse themselves in his dynamic world.  

Keep up and connect with Portable across all social media platforms, including Instagram, Twitter, Facebook, and TikTok.  

Watch the premiere of Portable “High Fashion” below, and let us know what you think.  



Musical Video: Korede Bello "Minding My Business," featuring Don Jazzy

KOREDE BELLO PREMIERS VIDEO FOR “MINDING MY BUSINESS,” FEATURING DON JAZZY FROM HONEST ALBUM.     

Korede Bello, the mega superstar singer and songwriter, has premiered the music video for his single "Minding My Business," featuring Don Jazzy, from his album "Koreday." The video debuted on YouTube at midnight and has already amassed over 1,000 views.  

"Minding My Business" is a celebratory song about staying focused and avoiding unnecessary trouble. The video is characterized by vibrant colors and was filmed both in a studio and on the beach. In the video, Don Jazzy is depicted in an office surrounded by guards, preventing unauthorized access. Korede Bello also showcases his dance moves, adding to the lively atmosphere.  

Directed by Moe Musa and plugged by Olaitan Salaudeen for MMLT, the video was shot in Lagos, Nigeria, capturing the city's dynamic essence.  

For those interested, you can watch the "Minding My Business" video below.  



Thursday, 27 June 2024

OLAMIDE DROPS NEW EP IKIGAI FEATURING SINGLE “METAVERSE” AND VIDEO

Today, June 27, 2024, Grammy-nominated artiste Olamide releases his highly anticipated EP, Ikigai. This 7-track collection is inspired by the Japanese concept of finding one’s purpose and features a stellar lineup of collaborations with Asake, Fireboy DML, Pheelz, Young Jonn, and Lil Kesh.  

Leading the EP is the single “Metaverse,” produced by Eskeez. The track showcases Olamide's signature blend of vibrant Afrobeats and compelling lyrics. The accompanying video, directed by Jyde Ajala, features a futuristic aesthetic and a special appearance by Zlatan. Publicity by Aisha Muhammad and plugged by Olaitan Salaudeen for Much Music Less Talk

Dive into the world of Ikigai and experience Olamide’s latest musical journey. “Metaverse” is an add-to-top-of-playlist song and keep it on repeat!

Check out Olamide’s official “Metaverse” video here and listen to the EP below.

Stream & Share: IKIGAI





Friday, 3 May 2024

Fireboy DML - Everyday

 

Fireboy DML's latest release, "Everyday," is a soulful anthem that delves into themes of self-acceptance and embracing individuality. With its infectious beat and poignant lyrics, the song encourages listeners to celebrate their uniqueness and live authentically.   

Fireboy DML's smooth vocals effortlessly convey a message of empowerment, making "Everyday" a compelling addition to his repertoire of hits. Through this track, Fireboy continues to solidify his position as one of Nigeria's most exciting and versatile musical talents.

Listening and Stream: EVERYDAY



AYO MAFF: Bariga’s Melodic Journey With ‘Dealer’ ft. Fireboy DML

 

In the vibrant landscape of Nigerian music, emerging talents often carve their paths through determination, talent, strategic collaborations, and the guidance of industry insiders. AYO MAFF, a fast-rising artiste hailing from the bustling streets of Bariga, Lagos, embodies this narrative as he makes waves with his latest single, “Dealer,” featuring the renowned Fireboy DML, under the expert guidance of OCEANSTREET CREATIVE.  

Born and bred in the heart of Bariga, AYO MAFF embodies the spirit of perseverance and authenticity that characterizes many artistes from this culturally rich neighborhood. Drawing inspiration from his surroundings, AYO’s music resonates with raw energy and lyrical depth, reflecting his lived experiences and aspirations.  

“Dealer,” AYO MAFF’s collaboration with Fireboy DML, marks a significant milestone in his career. The track not only showcases his distinctive sound but also highlights his ability to attract attention from established artistes within the industry. Fireboy DML’s involvement in the project, including financial support and assistance with the music video, underscores the belief in AYO MAFF’s talent and potential.  

Olaitan Salaudeen, a seasoned music plugger with a keen eye for talent, recognized AYO MAFF’s potential early on and played a pivotal role in shaping his trajectory in the industry. Through strategic planning, networking, and promotion, Olaitan’s Salaudeen has helped AYO MAFF navigate the complexities of the music business, ensuring his music reaches a wider audience and garners the attention it deserves.  

Beyond the catchy beats and infectious melodies, “Dealer” delves into themes of ambition, hustle, and success against all odds. Through clever wordplay and evocative storytelling, AYO MAFF paints a vivid picture of the trials and triumphs faced by many striving for recognition in the competitive music industry.  

What sets AYO MAFF apart is not just his musical prowess but also his unwavering determination to succeed. Growing up in Bariga instilled in him a resilient spirit and a relentless drive to pursue his dreams, no matter the obstacles. His collaboration with Fireboy DML and support of Olaitan’s serve as a testament to his ability to forge meaningful connections and leverage opportunities to elevate his career.  

As AYO MAFF continues to ascend in the music scene, his journey serves as an inspiration to aspiring artists across Nigeria and beyond. With each release, he solidifies his place as a formidable force in the industry, poised to leave an indelible mark on the global stage.  

In a landscape teeming with talent, AYO MAFF shines bright as a beacon of hope for the next generation of artistes, proving that with talent, perseverance, strategic guidance, and the right connections, dreams can indeed become reality. Keep an eye on this rising star from Bariga as he continues to captivate audiences and carve his legacy in the annals of Nigerian music history, with Tunesbid by his side every step of the way.

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