Musical Video: Ice K (Artquake) - Daddy Yooh!

 

ICE K ARTQUAKE RELEASES NEW SINGLE “DADDY YOOH” WITH VISUAL.  

Veteran musician of the Defunct group ArtQuake a Business  icon and artiste Ice K (Olakunle Tomomewo) brings a unique sound with his new  single and video “Daddy Yooh” released today via IceMpire Records.     

Set over a soft rhythmic beat and classic afro sound, Ice K takes us on a romantic journey through his lyrics as he so openly expresses true feelings. “Daddy Yooh’ was produced by Young thrill, the video was shot and directed by Award winning Levan Iremashvill in Georgia, Plugged by Sheriff Salaudeen for MuchMusic LessTalk, the video exhibited Ice K as a cowboy who found a soul mate.    

Listen to “Daddy Yooh” here and watch the video below. Available for purchase and streaming now.

Musical Video: Asake - Peace Be Upon You

 

Asake Premiere new single & video title “Peace Be Upon You” (PBUY).  

Up and coming recording artiste Asake isn’t allowing anyone to slow down his 2022 plans for greatness. The singer is back with this bold single following the momentum off his debut single “Omo Ope” Feat. Olamide, the follow up bangers “Sungba” feat. Burna Boy and Pallazo.  

“PBUY” intros with a sample of the popular Instagram post from Lasma officer where she says, “Help me help me, he taken me where I don’t know”. Asake said: “I’m creating this new anthem for all my fans and disciples. The song is produced by Magicsticks, Plugged by Oyebowale Oluwatoba and directed by T G Omori for YBNL Nation.   

The singer, songwriter, and dancer is an emerging artiste with several major performances under his belt. According to a statement from his PR (Sheriff Salaudeen), he’s performing in Kenya, London and a US tour coming soon. He has performed alongside some of the biggest names in the music industry, including Olamide, Burna Boy and Wizkid.   

And let’s not waste any time with letting you hear his new single, “Peace Be Upon You.” It’s also available in all DSP. 

Musical Video: Jay Money Feat. Lyra - Kiddwaya

 

RISING AFROPOP SINGER SONGWRITER JAY MONEY DROPS VISUAL FOR NEW SINGLE ‘KIDDWAYA’ FT LYRA.   

Afropop singer and songwriter Jay Money (Jamil Yusuf) releases the visual for his new single “Kiddwaya” which dropped in April 2022.  

Releasing his music under the G Classic Music label, owned by him and his brother, talent certainly runs in the family.   

The visual, was shot in Lagos, includes professional dancing that matches the Amapiano tone of the track, directed by Gorilla Boy and Plugged by Ligali Alaba for MMLT.   

Dance along with “Kiddwaya” by watching below:

Musical Video: Portable - Expensive OG

 

WAHALA MUSICIAN PORTABLE NEW SINGLE AND VISUAL “EXPENSIVE OG”  

Headies Award nominee, controversial musician, Portable shares new audio and visuals to his single “Expensive OG” with MMLT, the video was directed by Knory in Dubai. The Zeh Nation Portable, is taking the industry by storm with the release of his new single and video for “Expensive OG” out today.  

Fans everywhere are sharing nothing but pure excitement for the single and the video as one Instagram fan (Sheriff Salaudeen) writes “Portable is cementing his mark in the industry.  He has collaborated with icons such as Olamide, Oritse Femi and Small Doctor among his many fans”.  

Check out the new single and video for “Expensive OG” here.  Available on all digital streaming platforms. Plugged by MuchMusic LessTalk Promotion!

Musical Video: Reminisce Feat. Simi - Overdose

 

Singer/ songwriter, rapper, Multi-Award Winning and gifted artiste Reminisce releases new video for his latest single “Overdose” featuring soul/R&B songstress Simi. The duo compliment each other and blend perfectly throughout to produce a matrix of sound that is reminiscent of your past.    

Over soft piano and intricate drums, Reminisce gives us gangster vibes, Simi elegant voice matched with the grittiness of rozay rhymes, creates the perfect audio atmosphere to put you in the right mood on a chill summer day.    

Check out “Overdose” below. The song is available for streaming and download on all platforms now, directed by Unlimited L A and It’s MuchMusic LessTalk Advancement!    

Musical Video: Fireboy DML - Playboy

 

Ybnl/Empire singer-songwriter Fireboy DML, releases new video for highly anticipated single, “Playboy.”   

The song comes off of the heels of the announcement of his forthcoming project, which is sure to fill the musical void that his fans have been feeling.  

Check out “Playboy” below. The video is shot by T G Omori and plugged by Sheriff Salaudeen (Music Plugger) for YBNL Nation. 

The importance of music pluggers in the digital age - Sheriff Olaitan Salaudeen

 

Plugging is still a vibrant niche for entrepreneurs, relatively unscathed by the upheaval that has affected the rest of the music industry. This pivotal role in popular music goes back to the early days of radio in the 1990s, when CD were feted acts.  Downloading became the norm with the coming of the digital age. This was followed soon after by streaming, which has since become the chief way to consume music. Since then, the CD has consistently been in decline.  

Today it is a key strand in the promotional tactics used by record labels to drive a hit song. Digital teams target social media and street teams pound the pavements. Online and print press offices deal with websites and publications. All plugs acts in the wider sense. But in the music industry the term refers to those who lobby for radio and television airtime. 

 “At the start of an artist’s career it can just be ‘spot plays’, which are like one-off plays on specialist DJ shows, Sheriff Olaitan Salaudeen explains. “But as you build an artiste’s career it becomes more strategic. You’re building towards playlist support and playlist rotation increase, trying to get from a C-list song to an A-list.” 

Sheriff Salaudeen (Music Plugger) of MuchMusic LessTalk Promotion Plugged In, which was set up in 2010, focuses on Nigeria national radio & Television. Clients range from Olamide, Fireboy DML, Portable, Reminisce. Among its current campaigns is up-and-coming singer Asake, who is trying to crack the Nigeria market with his singles “Omo Ope” and Sungba. Today, Sheriff Salaudeen (Music Plugger) has ensured he has been playlisted by Radio and Television stations, which almost automatically guarantees a chart placing on all DSP. 

He came to the industry through work experience at Continental Broadcasting Service, the owner of TVC and Radio Continental than while studying Mass Communication in Lagos State Polytechnic. Throughout this time, the human element, music creators, producers, publishers, and consumers also underwent much change. In the middle of it all, the role of song plugging ebbed and flowed with the changing dynamics.